Art

Cultural Fusion

Cultural Fusion celebrates the unity of Hip Hop and Latin music through iconic streetwear. Inspired by the evolving styles of Kanye West and Bad Bunny, this design reflects the shared...

Media

Mixed Media

“Cultural Fusion” celebrates over 50 years of Hip Hop’s evolution and its growing influence on both music and fashion. The piece draws inspiration from the 1990s, a time when iconic cartoon characters mirrored the bold, rebellious urban style trends. This artwork reimagines those characters to symbolize the merging of past and present, capturing the ongoing cultural exchange that continues to shape today’s culture.

At the heart of “Cultural Fusion” is the merging of Latin urban music with Hip Hop, a bond that has existed since the genre’s early days. Latinos have long played a significant role in Hip Hop’s birth, though their contributions have often been overlooked. Today, their influence is undeniable, as Latin and Black artists frequently collaborate to create a unified sound and cultural aesthetic that resonates globally.

The piece is inspired by two cultural icons—Kanye West and Bad Bunny—who have reshaped the fashion industry just as much as they have music. Kanye, a pioneer in both arenas, has redefined streetwear with his innovative designs, while Bad Bunny’s evolving, bold style continues to push the boundaries of fashion. In this artwork, the characters’ attire captures the distinct yet interconnected styles of both artists, symbolizing their shared impact on contemporary culture.

“Cultural Fusion” also celebrates the ongoing unity between Black and Latin communities. When these cultures come together, their collective impact is undeniable, creating trends that transcend borders and redefine what’s possible. This piece serves as a tribute to the powerful bond that has always existed between these communities and continues to thrive, generating new sounds, styles, and movements.  

Ultimately, “Cultural Fusion” is a visual remix of the past and present, celebrating how two distinct cultures have always been part of the same creative journey. It invites viewers to reflect on the evolution of both music and fashion, and the undeniable power of cultural collaboration.

Art

Cultural Fusion

Cultural Fusion celebrates the unity of Hip Hop and Latin music through iconic streetwear. Inspired by the evolving styles of Kanye West and Bad Bunny, this design reflects the shared...

Media

Mixed Media

“Cultural Fusion” celebrates over 50 years of Hip Hop’s evolution and its growing influence on both music and fashion. The piece draws inspiration from the 1990s, a time when iconic cartoon characters mirrored the bold, rebellious urban style trends. This artwork reimagines those characters to symbolize the merging of past and present, capturing the ongoing cultural exchange that continues to shape today’s culture.

At the heart of “Cultural Fusion” is the merging of Latin urban music with Hip Hop, a bond that has existed since the genre’s early days. Latinos have long played a significant role in Hip Hop’s birth, though their contributions have often been overlooked. Today, their influence is undeniable, as Latin and Black artists frequently collaborate to create a unified sound and cultural aesthetic that resonates globally.

The piece is inspired by two cultural icons—Kanye West and Bad Bunny—who have reshaped the fashion industry just as much as they have music. Kanye, a pioneer in both arenas, has redefined streetwear with his innovative designs, while Bad Bunny’s evolving, bold style continues to push the boundaries of fashion. In this artwork, the characters’ attire captures the distinct yet interconnected styles of both artists, symbolizing their shared impact on contemporary culture.

“Cultural Fusion” also celebrates the ongoing unity between Black and Latin communities. When these cultures come together, their collective impact is undeniable, creating trends that transcend borders and redefine what’s possible. This piece serves as a tribute to the powerful bond that has always existed between these communities and continues to thrive, generating new sounds, styles, and movements.  

Ultimately, “Cultural Fusion” is a visual remix of the past and present, celebrating how two distinct cultures have always been part of the same creative journey. It invites viewers to reflect on the evolution of both music and fashion, and the undeniable power of cultural collaboration.

Art

Cultural Fusion

Cultural Fusion celebrates the unity of Hip Hop and Latin music through iconic streetwear. Inspired by the evolving styles of Kanye West and Bad Bunny, this design reflects the shared...

Media

Mixed Media

“Cultural Fusion” celebrates over 50 years of Hip Hop’s evolution and its growing influence on both music and fashion. The piece draws inspiration from the 1990s, a time when iconic cartoon characters mirrored the bold, rebellious urban style trends. This artwork reimagines those characters to symbolize the merging of past and present, capturing the ongoing cultural exchange that continues to shape today’s culture.

At the heart of “Cultural Fusion” is the merging of Latin urban music with Hip Hop, a bond that has existed since the genre’s early days. Latinos have long played a significant role in Hip Hop’s birth, though their contributions have often been overlooked. Today, their influence is undeniable, as Latin and Black artists frequently collaborate to create a unified sound and cultural aesthetic that resonates globally.

The piece is inspired by two cultural icons—Kanye West and Bad Bunny—who have reshaped the fashion industry just as much as they have music. Kanye, a pioneer in both arenas, has redefined streetwear with his innovative designs, while Bad Bunny’s evolving, bold style continues to push the boundaries of fashion. In this artwork, the characters’ attire captures the distinct yet interconnected styles of both artists, symbolizing their shared impact on contemporary culture.

“Cultural Fusion” also celebrates the ongoing unity between Black and Latin communities. When these cultures come together, their collective impact is undeniable, creating trends that transcend borders and redefine what’s possible. This piece serves as a tribute to the powerful bond that has always existed between these communities and continues to thrive, generating new sounds, styles, and movements.  

Ultimately, “Cultural Fusion” is a visual remix of the past and present, celebrating how two distinct cultures have always been part of the same creative journey. It invites viewers to reflect on the evolution of both music and fashion, and the undeniable power of cultural collaboration.

Jason Nocito via GQ Sports
Art

Cultural Fusion

Cultural Fusion celebrates the unity of Hip Hop and Latin music through iconic streetwear. Inspired by the evolving styles of Kanye West and Bad Bunny, this design reflects the shared...

Media

Mixed Media

“Cultural Fusion” celebrates over 50 years of Hip Hop’s evolution and its growing influence on both music and fashion. The piece draws inspiration from the 1990s, a time when iconic cartoon characters mirrored the bold, rebellious urban style trends. This artwork reimagines those characters to symbolize the merging of past and present, capturing the ongoing cultural exchange that continues to shape today’s culture.

At the heart of “Cultural Fusion” is the merging of Latin urban music with Hip Hop, a bond that has existed since the genre’s early days. Latinos have long played a significant role in Hip Hop’s birth, though their contributions have often been overlooked. Today, their influence is undeniable, as Latin and Black artists frequently collaborate to create a unified sound and cultural aesthetic that resonates globally.

The piece is inspired by two cultural icons—Kanye West and Bad Bunny—who have reshaped the fashion industry just as much as they have music. Kanye, a pioneer in both arenas, has redefined streetwear with his innovative designs, while Bad Bunny’s evolving, bold style continues to push the boundaries of fashion. In this artwork, the characters’ attire captures the distinct yet interconnected styles of both artists, symbolizing their shared impact on contemporary culture.

“Cultural Fusion” also celebrates the ongoing unity between Black and Latin communities. When these cultures come together, their collective impact is undeniable, creating trends that transcend borders and redefine what’s possible. This piece serves as a tribute to the powerful bond that has always existed between these communities and continues to thrive, generating new sounds, styles, and movements.  

Ultimately, “Cultural Fusion” is a visual remix of the past and present, celebrating how two distinct cultures have always been part of the same creative journey. It invites viewers to reflect on the evolution of both music and fashion, and the undeniable power of cultural collaboration.


Redirecting at the point of engagement led to user drop-off and lost value.


Grounded design in real viewer behaviors—using personas built from social insights across key markets.



Translated viewing patterns into a full-screen, schedule-integrated layout tailored for long sessions.


2. Realistic prototyping + testing

Typical prototyping tools weren’t enough to simulate the login flow. I used a more advanced tool to model provider search, authentication, and stream start. Tested and iterated across internal departments.


Built and tested for real-world behavior—like users entering the wrong credentials.


3. Branding meets usability

Worked with marketing and on-air teams to transform heavy broadcast assets into scalable, mobile-friendly visuals. Used universal icons and clear language to support both English and Spanish-speaking users.


Original on-air graphics were built for broadcast—not optimized for digital or mobile environments.


Redesigned visual elements to strike a balance—preserving brand identity while improving scalability and usability across digital platforms.



Extended the system to Telemundo using inclusive iconography and a layout that worked seamlessly across both languages and audiences.


Tested lightweight header CTAs across screen sizes to promote Live TV without disrupting content flow.



Designed contextual CTAs that blended with the platform’s UI—resulting in higher visibility without being mistaken for ads.



Optimized provider selection with quick-tap defaults and predictive search to streamline the login experience.



Designed around third-party login flows to set user expectations before handing off to external systems.



During commercial breaks, the schedule automatically expanded—using shadow and scroll cues to keep users engaged without manual interaction.



Introduced a theater-style layout post-authentication to shift users into a dedicated streaming mode, designed for long-form content.



Balanced business needs by clearly separating third-party on-demand content from our in-app clips—using layout and iconography to set user expectations.

"Can’t share the numbers—but let’s just say streams, impressions, and revenue all moved in the right direction.”


We didn’t get hard numbers—but the feedback was clear: streams, impressions, and revenue all went up.

We also elevated our design maturity:
• Brought user testing into the team’s process
• Created reusable personas
• Improved cross-team collaboration


Initial mobile layout didn’t account for live TV ad conflicts—leaving a blank space where an ad would’ve been. This was later addressed in the tablet phase with a more adaptive layout.

Art

Cultural Fusion

Cultural Fusion celebrates the unity of Hip Hop and Latin music through iconic streetwear. Inspired by the evolving styles of Kanye West and Bad Bunny, this design reflects the shared...

Media

Mixed Media

“Cultural Fusion” celebrates over 50 years of Hip Hop’s evolution and its growing influence on both music and fashion. The piece draws inspiration from the 1990s, a time when iconic cartoon characters mirrored the bold, rebellious urban style trends. This artwork reimagines those characters to symbolize the merging of past and present, capturing the ongoing cultural exchange that continues to shape today’s culture.

At the heart of “Cultural Fusion” is the merging of Latin urban music with Hip Hop, a bond that has existed since the genre’s early days. Latinos have long played a significant role in Hip Hop’s birth, though their contributions have often been overlooked. Today, their influence is undeniable, as Latin and Black artists frequently collaborate to create a unified sound and cultural aesthetic that resonates globally.

The piece is inspired by two cultural icons—Kanye West and Bad Bunny—who have reshaped the fashion industry just as much as they have music. Kanye, a pioneer in both arenas, has redefined streetwear with his innovative designs, while Bad Bunny’s evolving, bold style continues to push the boundaries of fashion. In this artwork, the characters’ attire captures the distinct yet interconnected styles of both artists, symbolizing their shared impact on contemporary culture.

“Cultural Fusion” also celebrates the ongoing unity between Black and Latin communities. When these cultures come together, their collective impact is undeniable, creating trends that transcend borders and redefine what’s possible. This piece serves as a tribute to the powerful bond that has always existed between these communities and continues to thrive, generating new sounds, styles, and movements.  

Ultimately, “Cultural Fusion” is a visual remix of the past and present, celebrating how two distinct cultures have always been part of the same creative journey. It invites viewers to reflect on the evolution of both music and fashion, and the undeniable power of cultural collaboration.