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Villanova Knicks

“Villanova Knicks” Design: A Tribute to Unity and Basketball Culture The Villanova Knicks design captures the excitement of four Villanova alumni reuniting on the Knicks roster. Blending the iconic Knicks...

Media

Digital

The "Villanova Knicks" design captures a unique moment in time—a celebration of the excitement and anticipation when four Villanova alumni reunited on the New York Knicks roster. For a brief summer, New York City was buzzing with the idea that Jalen Brunson, Josh Hart, Donte DiVincenzo, and Mikal Bridges could rekindle their shared history and chemistry, building something special on the professional stage.

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Though DiVincenzo was traded before the preseason began, the bond and chemistry these players built remain intact. With Brunson, Hart, and Bridges still together, New York fans continue to believe that this squad can achieve greatness. This design celebrates that optimism, capturing the essence of the team’s unity and potential.

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Inspired by the vintage NYC Subway token, a symbol deeply tied to New York’s history, the artwork blends this iconic imagery with the Knicks logo. The two diamond shapes in the design mirror those found on the old subway tokens, but they carry a deeper significance here. Each of the four corners of the diamonds represents one of the four Villanova players, united within the design to symbolize their shared journey, commitment, and mission to make their mark on Knicks history.

Even though DiVincenzo is no longer part of the roster, this design is a tribute to the strong bond the Villanova Knicks brought to the city—a bond that still exists as the team pushes forward. Like the subway connecting millions of New Yorkers, the remaining three players continue to be part of something larger, weaving their journeys into the city’s vibrant basketball culture.

Ultimately, the "Villanova Knicks" design is more than just a nod to the players; it’s a celebration of New York, its deep basketball culture, and the long-term promise this team represents. The design embodies a sense of unity, optimism, and resilience, reflecting the belief that this young core will continue to grow and thrive over the next few years. By combining elements of the past with a forward-looking vision, this piece honors both the legacy and the bright future that Knicks fans believe in, as the team builds toward lasting success.

See all
Art

Villanova Knicks

“Villanova Knicks” Design: A Tribute to Unity and Basketball Culture The Villanova Knicks design captures the excitement of four Villanova alumni reuniting on the Knicks roster. Blending the iconic Knicks...

Media

Digital

The "Villanova Knicks" design captures a unique moment in time—a celebration of the excitement and anticipation when four Villanova alumni reunited on the New York Knicks roster. For a brief summer, New York City was buzzing with the idea that Jalen Brunson, Josh Hart, Donte DiVincenzo, and Mikal Bridges could rekindle their shared history and chemistry, building something special on the professional stage.

‍

Though DiVincenzo was traded before the preseason began, the bond and chemistry these players built remain intact. With Brunson, Hart, and Bridges still together, New York fans continue to believe that this squad can achieve greatness. This design celebrates that optimism, capturing the essence of the team’s unity and potential.

‍

‍

Inspired by the vintage NYC Subway token, a symbol deeply tied to New York’s history, the artwork blends this iconic imagery with the Knicks logo. The two diamond shapes in the design mirror those found on the old subway tokens, but they carry a deeper significance here. Each of the four corners of the diamonds represents one of the four Villanova players, united within the design to symbolize their shared journey, commitment, and mission to make their mark on Knicks history.

Even though DiVincenzo is no longer part of the roster, this design is a tribute to the strong bond the Villanova Knicks brought to the city—a bond that still exists as the team pushes forward. Like the subway connecting millions of New Yorkers, the remaining three players continue to be part of something larger, weaving their journeys into the city’s vibrant basketball culture.

Ultimately, the "Villanova Knicks" design is more than just a nod to the players; it’s a celebration of New York, its deep basketball culture, and the long-term promise this team represents. The design embodies a sense of unity, optimism, and resilience, reflecting the belief that this young core will continue to grow and thrive over the next few years. By combining elements of the past with a forward-looking vision, this piece honors both the legacy and the bright future that Knicks fans believe in, as the team builds toward lasting success.

See all
Art

Villanova Knicks

“Villanova Knicks” Design: A Tribute to Unity and Basketball Culture The Villanova Knicks design captures the excitement of four Villanova alumni reuniting on the Knicks roster. Blending the iconic Knicks...

Media

Digital

The "Villanova Knicks" design captures a unique moment in time—a celebration of the excitement and anticipation when four Villanova alumni reunited on the New York Knicks roster. For a brief summer, New York City was buzzing with the idea that Jalen Brunson, Josh Hart, Donte DiVincenzo, and Mikal Bridges could rekindle their shared history and chemistry, building something special on the professional stage.

‍

Jason Nocito via GQ Sports

Though DiVincenzo was traded before the preseason began, the bond and chemistry these players built remain intact. With Brunson, Hart, and Bridges still together, New York fans continue to believe that this squad can achieve greatness. This design celebrates that optimism, capturing the essence of the team’s unity and potential.

‍

‍

Inspired by the vintage NYC Subway token, a symbol deeply tied to New York’s history, the artwork blends this iconic imagery with the Knicks logo. The two diamond shapes in the design mirror those found on the old subway tokens, but they carry a deeper significance here. Each of the four corners of the diamonds represents one of the four Villanova players, united within the design to symbolize their shared journey, commitment, and mission to make their mark on Knicks history.

Even though DiVincenzo is no longer part of the roster, this design is a tribute to the strong bond the Villanova Knicks brought to the city—a bond that still exists as the team pushes forward. Like the subway connecting millions of New Yorkers, the remaining three players continue to be part of something larger, weaving their journeys into the city’s vibrant basketball culture.

Ultimately, the "Villanova Knicks" design is more than just a nod to the players; it’s a celebration of New York, its deep basketball culture, and the long-term promise this team represents. The design embodies a sense of unity, optimism, and resilience, reflecting the belief that this young core will continue to grow and thrive over the next few years. By combining elements of the past with a forward-looking vision, this piece honors both the legacy and the bright future that Knicks fans believe in, as the team builds toward lasting success.

See all
Art

Villanova Knicks

“Villanova Knicks” Design: A Tribute to Unity and Basketball Culture The Villanova Knicks design captures the excitement of four Villanova alumni reuniting on the Knicks roster. Blending the iconic Knicks...

Media

Digital

The "Villanova Knicks" design captures a unique moment in time—a celebration of the excitement and anticipation when four Villanova alumni reunited on the New York Knicks roster. For a brief summer, New York City was buzzing with the idea that Jalen Brunson, Josh Hart, Donte DiVincenzo, and Mikal Bridges could rekindle their shared history and chemistry, building something special on the professional stage.

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Redirecting at the point of engagement led to user drop-off and lost value.
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Though DiVincenzo was traded before the preseason began, the bond and chemistry these players built remain intact. With Brunson, Hart, and Bridges still together, New York fans continue to believe that this squad can achieve greatness. This design celebrates that optimism, capturing the essence of the team’s unity and potential.

‍

‍

Inspired by the vintage NYC Subway token, a symbol deeply tied to New York’s history, the artwork blends this iconic imagery with the Knicks logo. The two diamond shapes in the design mirror those found on the old subway tokens, but they carry a deeper significance here. Each of the four corners of the diamonds represents one of the four Villanova players, united within the design to symbolize their shared journey, commitment, and mission to make their mark on Knicks history.

Even though DiVincenzo is no longer part of the roster, this design is a tribute to the strong bond the Villanova Knicks brought to the city—a bond that still exists as the team pushes forward. Like the subway connecting millions of New Yorkers, the remaining three players continue to be part of something larger, weaving their journeys into the city’s vibrant basketball culture.

Ultimately, the "Villanova Knicks" design is more than just a nod to the players; it’s a celebration of New York, its deep basketball culture, and the long-term promise this team represents. The design embodies a sense of unity, optimism, and resilience, reflecting the belief that this young core will continue to grow and thrive over the next few years. By combining elements of the past with a forward-looking vision, this piece honors both the legacy and the bright future that Knicks fans believe in, as the team builds toward lasting success.


Grounded design in real viewer behaviors—using personas built from social insights across key markets.
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Translated viewing patterns into a full-screen, schedule-integrated layout tailored for long sessions.

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2. Realistic prototyping + testing

Typical prototyping tools weren’t enough to simulate the login flow. I used a more advanced tool to model provider search, authentication, and stream start. Tested and iterated across internal departments.

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Built and tested for real-world behavior—like users entering the wrong credentials.

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3. Branding meets usability

Worked with marketing and on-air teams to transform heavy broadcast assets into scalable, mobile-friendly visuals. Used universal icons and clear language to support both English and Spanish-speaking users.

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Original on-air graphics were built for broadcast—not optimized for digital or mobile environments.

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Redesigned visual elements to strike a balance—preserving brand identity while improving scalability and usability across digital platforms.
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Extended the system to Telemundo using inclusive iconography and a layout that worked seamlessly across both languages and audiences.

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Tested lightweight header CTAs across screen sizes to promote Live TV without disrupting content flow.


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Designed contextual CTAs that blended with the platform’s UI—resulting in higher visibility without being mistaken for ads.


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Optimized provider selection with quick-tap defaults and predictive search to streamline the login experience.


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Designed around third-party login flows to set user expectations before handing off to external systems.


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During commercial breaks, the schedule automatically expanded—using shadow and scroll cues to keep users engaged without manual interaction.


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Introduced a theater-style layout post-authentication to shift users into a dedicated streaming mode, designed for long-form content.


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Balanced business needs by clearly separating third-party on-demand content from our in-app clips—using layout and iconography to set user expectations.

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"Can’t share the numbers—but let’s just say streams, impressions, and revenue all moved in the right direction.”

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We didn’t get hard numbers—but the feedback was clear: streams, impressions, and revenue all went up.

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We also elevated our design maturity:
• Brought user testing into the team’s process
• Created reusable personas
• Improved cross-team collaboration
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Initial mobile layout didn’t account for live TV ad conflicts—leaving a blank space where an ad would’ve been. This was later addressed in the tablet phase with a more adaptive layout.

See all
Art

Villanova Knicks

“Villanova Knicks” Design: A Tribute to Unity and Basketball Culture The Villanova Knicks design captures the excitement of four Villanova alumni reuniting on the Knicks roster. Blending the iconic Knicks...

Media

Digital

The "Villanova Knicks" design captures a unique moment in time—a celebration of the excitement and anticipation when four Villanova alumni reunited on the New York Knicks roster. For a brief summer, New York City was buzzing with the idea that Jalen Brunson, Josh Hart, Donte DiVincenzo, and Mikal Bridges could rekindle their shared history and chemistry, building something special on the professional stage.

‍

Though DiVincenzo was traded before the preseason began, the bond and chemistry these players built remain intact. With Brunson, Hart, and Bridges still together, New York fans continue to believe that this squad can achieve greatness. This design celebrates that optimism, capturing the essence of the team’s unity and potential.

‍

‍

Inspired by the vintage NYC Subway token, a symbol deeply tied to New York’s history, the artwork blends this iconic imagery with the Knicks logo. The two diamond shapes in the design mirror those found on the old subway tokens, but they carry a deeper significance here. Each of the four corners of the diamonds represents one of the four Villanova players, united within the design to symbolize their shared journey, commitment, and mission to make their mark on Knicks history.

Even though DiVincenzo is no longer part of the roster, this design is a tribute to the strong bond the Villanova Knicks brought to the city—a bond that still exists as the team pushes forward. Like the subway connecting millions of New Yorkers, the remaining three players continue to be part of something larger, weaving their journeys into the city’s vibrant basketball culture.

Ultimately, the "Villanova Knicks" design is more than just a nod to the players; it’s a celebration of New York, its deep basketball culture, and the long-term promise this team represents. The design embodies a sense of unity, optimism, and resilience, reflecting the belief that this young core will continue to grow and thrive over the next few years. By combining elements of the past with a forward-looking vision, this piece honors both the legacy and the bright future that Knicks fans believe in, as the team builds toward lasting success.